Businesses commonly dedicate significant resources and budget to risk management, with much attention focused on physical risks to infrastructure and information technology. Yet, without proper preparation at the personal level, a disaster can have a significant impact on the continuity of your business. A few very basic preparatory steps focused on the human side of crisis can greatly increase the ability of a business to survive and bounce back from a crisis.
The use of social media in the airline industry has become a rapidly increasing trend. In fact, a recent article from the Business Standard suggests that airlines that regularly monitor social media tend to be better connected with the needs of their customers. Additionally, it has been estimated that 40 percent of airlines are actively growing their social media team to incorporate representatives from marketing, customer service, e-commerce, corporate communications and other departments.
Recent events have put into perspective for many how tragic and unthinkable violence in schools can be. Awareness is the most basic tool of crisis prevention, but unfortunately its importance is commonly overlooked as signals and precursors to violent behaviors often go unaddressed. An increased awareness of these types of behaviors in students can provide an opportunity for threats to be identified and addressed before behavior reaches crisis levels.
This past year, many organizations were directly affected by a number of devastating hurricanes, fires, tornados and other natural disasters. An article by Homeland Security News Wire explains that if you, your employees or friends and neighbors were affected by a natural disaster, you may be eligible for a generous break on your taxes.
Today, as soon as an event occurs, the story is distributed around the world via the many non-traditional news sources that comprise the social media universe. If a company can’t keep up with this rapid dissemination of news, the media and the community will quickly stop listening to them. Now, social media sites such as Twitter and Facebook are where increasing numbers of people turn to for immediate news, and companies everywhere are discovering the benefits of using these outlets within their organizations.