Managing the first hour of crisis communication via social media strategy

FEI is presenting at the Disaster Recovery Journal Fall World 2019 Conference.

With a theme of innovations in managing risk and resiliency, Disaster Recovery Journal Fall World runs Sept. 29-Oct. 2 at JW Marriott Desert Ridge in Phoenix, Ariz. FEI’s Senior Director of Crisis Management Services, Vivian Marinelli, will present “The First Hour: Social Media in Crisis Communication” on Oct. 1 at 1:30 p.m. PST.

With today’s 24-hour news cycle and online notifications, a lack of communication from an organization during a crisis can lead to both reputational damage and safety concerns. Effective social media management is vital to controlling the validity of information being shared as well as any potential fallout.

This session will provide detailed instructions for developing a crisis communications strategy with a focus on social media. Marinelli will guide participants through a discussion of successful messaging, maintaining positive public perception, applications for social media monitoring and key aspects of the planning process. In the end, participants will learn how to communicate safety information to relevant audiences, gauge the pulse of public opinion and communicate information on their organizational response.

Marinelli brings over 20 years of work in direct clinical services specializing in trauma and grief counseling to her position, which focuses on assisting individuals involved in critical incidents. She has been the principal architect in designing, developing and continuing to oversee a highly successful team of specialists focused on supporting the critical needs of individuals, families and communities during disasters. Marinelli is recognized as a subject matter expert in community and organizational emergency response and provides customized training for teams throughout the world. She holds a doctorate in clinical psychology and is a licensed psychologist in Wisconsin.

Please visit Disaster Recovery Journal Fall World 2019 Conference for more information about the conference or FEI’s participation.

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