Three Important Things to Remember When Using Social Media in Crisis Communication

Social media has redefined the way we communicate daily with family, friends and, in business. Recent crisis responses have documented ways in which social media was utilized to provide information and connect with those impacted to help alleviate the level of anxiety and stress as quickly as possible. The impact of a crisis is felt not only by those directly impacted, but also, by various stakeholders of your organization.

Most companies have developed an emergency response plan and have identified, and hopefully trained, their emergency response team members on the plan. Many have also included communications into their planning having recognized the need for information and messages to come from the company to maintain their reputation. However, not all organizations are utilizing social media as a component in their crisis communications.

There have been many best practices identified when using social media for communicating during a crisis. Today, we’ll look at three of those best practices.

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For more on this topic, join Vivian Marinelli at the DRJ Fall 2019 Conference: Innovations in Managing Risk and Resiliency on Sept. 29-Oct. 2 in Phoenix, Arizona. Marinelli’s session, “The First Hour: Social Media in Crisis Communication,” will take place Tuesday, Oct. 1.